Social Media and Your Tastes Now

Social Media and Your Tastes Now

Social media is a website and application that allows people to create content, share it, and connect and connect with other users or groups. Social media combines several common properties: they stimulate the emergence of online communities, and the content is generated by users themselves, who need to create a personal page to join.

It is customary to distinguish between the terms “social network” and “social media”. Social networks, such as Facebook, are just one of many types of social media. On the virtual map “Prism of Dialogue” by digital analyst Brian Solis, dozens of the largest of them are collected. The use of the Social Community comes perfectly here.

Social Community

Virtual Card “Prism Of Dialogue

Solis refers to social media blogs and microblogs like Blogger and Twitter, forums like Reddit, and question and answer forums like Quora, photo sharing services like Instagram, YouTube videos, Spotify music to support business contacts LinkedIn, business correspondence Slack, crowdfunding Kickstarter, reviews Yelp, electronic bookmarks Evernote, interest networks Good Reads, networks for hire Upwork and others.

  • According to Wikipedia, which is another type of social media wiki, there are more than 200 social networks in the world alone.
  • Social media has developed in proportion to the availability of computer technology and the growing number of Internet users. The first officially recognized social network is Six Degrees, named after the Six Handshake Theory.

It appeared in 1997 and, unlike instant messengers, such as ICQ, or chats, was conceived as a platform for virtual communication between people who used real names and provided real information about themselves. It was possible to create personal pages and add other users to “friends”. In the best of times, there were three and a half million people in its base.

The Right Levels

  • In 1999, the first blogging platforms appeared, including LiveJournal and Blogger. In the early 2000s, Friendster and MySpace, the business network of LinkedIn and its equivalent, the more popular in Europe XING, were launched.

YouTube, Facebook, and Twitter industry leaders were born in 2005-2006. In the same period, the term Web 2.0 came into fashion, which characterized a shift in the development of the World Wide Web towards interactivity, user-generated content, and the creation of large online communities.

Social Media Today

In fact, most of the communication on the Web today is through social media. According to forecasts, by 2019 the total number of their users will exceed 2.77 billion people.

Staying on social media is gradually becoming a major pastime online. Of the 10 most popular sites in the world, four are social media sites: Facebook, YouTube, Wikipedia, and Reddit.

The average person has at least five personal pages. And if in 2012 he was on social media for 45 minutes a day, now this figure has reached two hours. On average, social media takes up 30 percent of the time an average user spends online. And adolescents devote more than half their waking hours to them up to 9 hours daily.


Specialists consider the most significant positive side of social media to be wide opportunities for socialization establishing and maintaining contact with individuals and entire groups: those who are dear to us, are close in spirit or share our interests. Social media can serve as a place of expression, outlet, a source of moral support and positive emotions.