Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers.
This means that regardless of what your business offers, your target audience is likely searching for products or services like yours on search engines like Google.
And if you want to attract them to your site, you need search engine optimization.
But if you’ve spent much time researching your options with digital marketing, you’ve probably heard that before.
Once you’ve accepted this, though, the next logical question is how to do search engine optimization.
That’s why on this page, we’ll explain exactly what makes SEO so important, as well as a few search engine optimization techniques and search engine optimization tools you can use to increase your online visibility.
An Introduction to SEO
Search engine optimization, or SEO, is a strategy for improving your site’s rankings in search engine results.